Dear Car Guys,
It was a good run while it lasted, boys. Now it's time to face the music. You've got to make a change whether you want to admit it or not.
You guys have a lot to be proud of and only few things for which the American public is expecting an apology. The '70s were really your dark time. In that decade Chevy made a 150 horsepower Corvette that was slower than a rickshaw carrying an elephant. Ford came out with something called a Mustang II, which nearly doomed the fabled line for ever. And Chrysler… redefined big and ugly, at least until Rosanne Barr came along.
You survived that era because the Japanese cars hadn't established themselves as the cheap and reliable staples in the market that they are now. The German-made cars weren't much of a threat to you back then either. We simply didn't have that many pricks here in the states to support that market. Of course, that's all changed since the dot-com boom and real estate speculation explosion in the last 10 to 15 years – now we've got more pricks than Germany can ship cars.
I guess what I'm getting at here, boys, is that we all changed and you didn't. Now you're on the edge of losing it all and you want some money to keep the dream alive. I hate to break it to you, but things change. The Dodgers now play in L.A. and the Yankees no longer take batting practice in the house Ruth built. America has proven it can move on.
I, like many others, have a problem handing you $25 billion dollars to keep doing the same unsuccessful thing you are doing. Part of this whole credit crunch we're in is the fact that we loaned money to people who had poor strategies to pay it back. If we hand you this $25 billion today, are you going to need another few billion next year if your business model is still unsuccessful?
I hate to be the first one to tell you this, but you're doing something very wrong. Do you know how I figured that out? Well, you're in the business of making money and you aren't making any. At what point were you planning on rectifying that little hitch in your plan?
I hate to pry into your business here, but your relationship with the unions is one of the reasons you're in the position you are. Your poor negotiating skills put you in a world of hurt. It costs you way too much to build a car. You're paying nearly as many people not to work (retirement) as you are paying to work. I didn't get a master's in business or anything like that, but I'm pretty sure a company is likely to do better when the majority of the people they are paying are actually working. Maybe I'm wrong.
That's not the only thing you need to change, but it's a start. I've decided that I want to give you the money, but I want you to change some things. Here's my list of things you must agree to before I call my buddy Henry (you know, Paulson, the Treasury Secretary) and ask him for that favor he owes me.
1. You've got people turning lug nuts for $18 an hour on the assembly line. I've got a whole army of people down here in El Paso that'll do it for $10 and they'll be the happiest workers you ever met in your life.
2. Tell Chrysler to stick to what it knows best -- Dodge Trucks, Jeeps and Minivans. Their cars are awful. It's well known that two things keep you from getting laid in America, bad breath and a Chrysler Sebring.
3. Stop with the commercials. You'll save millions of dollars on advertising if you just let your vehicles do the talking. I don't need to see another Chevy truck bouncing through the mud with an impossibly heavy steel beam in the bed of the truck. Tell Bob Seger I'm sorry, but he'll have to find another gig.
4. Build an extremely fast car that is dirt cheap. No amenities needed. No radio, no power windows or seats. Make the car the same price as a crotch rocket and every GI in America will buy one. Bonus points if you make the exhaust obnoxiously loud.
5. Dedicate one subcompany like Buick to making cars for old people. Also, realize that Cadillacs are only purchased by Rappers and Hip Hop artists and get over it. Stop trying to sell them to white guys who play golf every day.
6. Know your demographics and how much disposable income they have. Your average hippie has already dropped $3,000 on a mountain bike. They can't afford a $40,000 hybrid to complete their Earth-loving image. Give them a $15,000 hybrid car and for God's sakes make bike racks standard on them. I'm tired of my nature-loving neighbors asking my redneck ass to install their bike racks.
7. Beat the foreigner's warranties. Your three year/30,000 mile warranties are laughable compared to the Honda folks. They agree to service your car for free until you die. If something breaks -- they fix it for the first five zillion miles.
8. Build a better vehicle – period. No more recalls of any kind. The AP could start a wire dedicated to just your notices.
9. Stop flying around on private jets. Especially when begging for money from the American people. Take a drive in Downtown Detroit to see some of your former employees – they aren't wearing tuxes out to clean your windshield with a dirty rag, are they?
10. You've got too many dealers out there ordering too many cars and trucks they'll never sell. Every rancher with land abutting a highway has a Chevy dealership in Texas. Your demand for dealerships far outpaced your demand for your cars. Maybe you should have been in the dealership business and not the car business.
11. If you come to the conclusion that the unions are the reason you're in this mess, get rid of them. Just don't count on them running out to buy a new Ford truck each year like they used to.
12. If you're going to stick with the unions go buy them a million copies of the movie "Gung Ho." It's a great example of what a little xenophobia can do for the American worker. And there's no doubt that Michael Keaton could use the royalty checks too.
Once you get all these items worked out, we will be ready to start handing out cash, boys.
Changing your habits will be hard, but necessary. We can't go on just pretending that you're doing things right and that all this has been bad luck. We also can't bring Lee Iacocca out of retirement either – he's 150. You either do things my way, or it's the highway (pun intended).
Good luck to each of you and if I see one Super Bowl ad this year, the deal is off!
Love
David Karlsruher
















jacob
November 20, 2008
Ditto!!!
LAC
November 20, 2008
HEY DAVID K,
I DRIVE A CADILLAC AND I'M NOT A RAPPER OR A HOP-HIP ARTIST(BUT I ENJOY SOME URBAN MUSIC). I'M EVEN GETTING A NEW SET OF GOLF CLUBS FROM FROM MY WASPY WIFE IN A FEW WEEKS. I DROVE SEVERAL FOREIGN VEHICLES BUT THE CADDY FELT BETTER ON THE BUMPS. GO FIGURE DAVID. YOUR TOUCHES OF RACISM HAVE INTERESTINGLY BECOME AN ACCEPTED NORM IN EL PASO ( WELL AT LEAST TO npt-- well really to the media gods here in elp)-- hey back to the cadillac-- it's nice-- i know it's not going to last as long as my friend's MAXIMA but hey my pops drove one and my pops is proud of me and plus i like the way it drives on the highway...hey what about all the toyotaas and hondas made in alabama and northcarolina? hey back to the caddy-- man i like the way the rearview mirror tints automatically thats neat and i like the "high-def" side mirrors that offer a crisper snapshot -- i like the factory installed xm radio -- have you seen the new sinatra channel -- that's neat too bro-- but i got to admit the 90's channel rocks too. man it feels good to be an american and drive that beast -- hey i feel like a tecate right now-- man hey last week i had some chimay-- is that dutch or belgian?
Marty
November 20, 2008
David's article is right on the money.
And get this...... Auto makers don't have to "Just make Cars".
They can make Wind Turbines for wind farms on the same assembly lines. Same steel, same metal and sheet metal, welding, bolts, labor...., You know, things that we really need and want. Things that Produce Power rather than waste gas.
think about it: The new Ford F-250 Wind Turbine..............
The GM Quantumn Wind Turbine........
lv
November 20, 2008
I knew that if I waited long enough and read enough of your articles that I would agree with you at some point in time. This is the point. Kudos and hilarious!
Helen Marshall
November 20, 2008
As for the workers' pay. Let's remember what Henry Ford, whose views on unions are well known, said about that: "I pay my workers so they can buy my cars."
David K
November 20, 2008
LAC
look up "douche bag" in the dictionary. See if you approve of the picture they are using of you.
ann
November 20, 2008
David,
Couldn't have said it better myself!
ACV
November 20, 2008
David,
As much as I disagree with you on policy in some areas, I am totally jiving with this article. I also enjoy your humor. Screw the idiots who say politics and sattire dont mix.
Getsemani Yanez
November 20, 2008
I am certainly glad Congress is at least asking for business plans. I think this shows radicals on both sides of the issue that we need balance. We cannot cater only to “big business” or unions all of the time just like we cannot cut taxes or impose taxes all of the time. Both can be destructive if unchecked.
MB
November 20, 2008
LAC,
If punctuation were a person it would hail a cab, drive to your house, and punch you in the face!
I guess the mentality of El Paso never changes. If your doing at least as good as your parents or maybe a bit better, then you are successful.
David,
great job once again of mixing satire and reality. I always look frorward to your articles.
Blues
November 20, 2008
I don't always agree with you David, but I do this time. I was driving during the last late 70's gas crisis. It all made sense to me back then. There was only so much oil on the planet. My next car was an 81 VW diesel that got 50 MPG....in 1981. I drove a collection of small engine stick shift cars over the years and now I drive Prius that has averaged 48.5 MPG....just a little less than I was getting in 1981 and that is the top green car on the market today. Imagine where we would be if we had been building better higher mileage cars since 1981? Detroit has been living in a fantasy world.
PS: I know Lee Iacocca and his family. He is old, but still quite smart.
GAY BROWN
November 20, 2008
VERY GOOD! WHY SOULD I PAY FOR THEIR MISMANAGEMENT.
WHO IS GOING TO PAY FOR THE NON UNION WORKER'S RETIREMENT? GET SMART!
Suburban Detroiter - with big 3 job experience
November 21, 2008
Sounds like you're saying the @#&* has hit the fan - and you're right. As a former contract worker for GM, I have seen not only the mismanagement, and union wages. How about the high wages to automotive "engineers", who have no more than a high school education. (Wonder why cars aren't built correctly?) And what about the office workers, who take 2 hour lunches, and demand to have a contract worker on staff (at $30-$40/hr) so the prima donas only have to work an hour or so per day - between coffee breaks. Americans have a right to be angry. First we're gouged for the price of a car, then we fund their mistakes.
Guillermo
November 21, 2008
David, I couldn't help but notice the last phrase in paragraph 3... Freudian slip? lol
"Of course, that's all changed since the dot-com boom and real estate speculation explosion in the last 10 to 15 years – now we've got more *pricks* than Germany can ship cars. "
sparetherod
November 21, 2008
it is the automakers fault for not thinking about "what if" gas prices doubled. its is the consumers fault for wanting the big gas guzzlers to protect our families in case of a wreck and for the pure luxury of having a big vehicle and maybe 4 wheel drive which we use maybe 4 times a year. maybe that one time in snow at ruidoso or sand at the butte. maybe the redneck in some us think its our right to own a pickup truck that gets bad mileage. my father bought me a truck in 1976 chevy 350 that got maybe 12-14 miles per gallon. my 2001 truck still got the same mileage(25 years later).
the automakers were not ready for the big change to the demand for fuel economy cars. whats worse is that they took no look at europe which mainly has diesel rental cars that get 40-65 miles to a gallon.
one of those cars is a ford which ford doesnt even offer in the states and they have no plant on line to even start making it. they all made a fortune on the big suv and didnt plan ahead. we the comsumer are still stuck with our gas eating junker and cant hardly afford to fill it up. the hybrids cost double what regular cars cost so its not worth getting one if it will take you 10 years to get back the money you paid extra to get the hybrid in gas. diesel is the way of the future. its cleaner, it doesnt take much more cost to make and could probablybe put on line faster. the hybrids have battery disposal problems also and how long they last. the question is whether we spoiled americans can get used to the tip tap of the diesel engine and the lack of burst speed compared to gas. can you imagine what a diesel hybrid would get in mpg. diesel fuel is easier to refine. it should cost less but federal and state road taxes is what makes it higher. europe went diesal due to 4 to 5 dollar gas prices that have been consistent there for many years. this along with "drill baby drill" is our quickest answer.
keeping gas cheap puts more money in the pocket of the consumer and less profit in the hand of the arabs.
.
mamaluke
November 21, 2008
Lac made us ALL realize that's how we ALL feel about your musings Mr. Karlsruhrer.. don't you think he was playing the "douche bag" card..?
Jerry Kurtyka
November 21, 2008
All of this is true, but it is also true that under Reaganomics the country made a conscious decision to make war on American workers by putting them in competition with 3rd world slave-labor states, like China. There is no such thing anymore as a domestic car; content is global. The US has been de-industrialized in the name of free trade. It will continue until the last plant closes and the dollar is at parity with the peso. Then some economist will say. "Maybe our models were wrong?"
I would not excuse the crap that GM, Ford and Chrysler foisted on the market when they could get away with it, but I am old enough to remember when Detroit defined what "hot" meant: the GTO; Rocket 88; Cutlass; Mustang; Wildcat; the classic 'Vette." Also class. In the 1950s and 1960s, when you drove up in a Caddy you "arrived" and doctors drove Buicks, the "doctor's car."
Somewhere along the way the accountants took over from the people who loved to build cars and they destroyed the brand mystique. Now you can buy a Caddy pickup truck! A Buick SUV.
zc
November 21, 2008
Seriously, he's just trying to make a point and be comedic. Lighten up will you? He even called himself a redneck.
Gilbert Garcia
November 23, 2008
Well said!!!!! Get rid of the unions and those over priced executives...
wow
November 24, 2008
sparetherod above is right. if ford had made this here and put it on the market here it would have sold and would have been cheap here because it would have been made here.
see the link, this will piss you off.
http://www.businessweek.com/magazine/content/08_37/b4099060491065.htm?chan=autos_autos+--+lifestyle+subindex+page_top+stories
Gene Nun
November 24, 2008
Good article! However, I suggest you mention all travel must be done via commercial airlines. NO MORE private jet stuff to attend a meeting in which you're going to beg the american taxpayer for handouts so you can continue to live the hi-life as if you were selling your junky, over-priced automobiles.
Wise up now, even tho it's almost too late!
WOW
November 25, 2008
I AGREE, you must sell off your airline fleet and no bonuses to get money. start offering these cars that get 65 mpg and build them here. ford has a fusion diesel that is different than the us fusion. it is suv mix style and gets 65 mpg also. again only sold in europe and asia
can you imagine what mpg a diesel /hybrid would get.
i know gas has gone down, but we know it could go right back up.
prepare now and tax the gas guzzlers to death and if someone wants to buy them, then they will pay big.
Mikey
December 5, 2008
MB,
While you're ranting about grammar and punctuation, take a few seconds to look up "contractions". You might find the difference between "your" and "you're" while you're at it.
This site is rife with "doucebags", and David is king among them. MB - you're a close second if you find anything this tool writes remotely humorous.
What passes for intellect on the NPT site these days is astounding.